Effective B2B telemarketing is a world away from those annoying call centres that are always phoning you up at home. Instead, they provide a specialized service designed to get you the results you’re looking for. Choosing the right B2B telemarketing company is more important than any other type of outsourcing vendor, because in many cases, they will be the first point of contact that customers have with your business. You’ll want to be sure that your chosen B2B telemarketing company always presents a professional image to customers, to uphold your company’s reputation. For this reason, it’s worth doing your research into various companies before sending them a Request for Proposal.
The first thing you need to consider when choosing a telemarketing company is just what type of service you are looking for. Do you need B2C telemarketing, or B2B? These are whole different worlds, and in many ways, B2B telemarketing is much more complex. Businesses are much more savvy when it comes to marketing, so a B2B telemarketing company needs to approach them in the right way in order to generate effective leads.
That brings us on to the next thing to look out for- experience. The right telemarketing company should be highly experienced within your industry, in order to provide the best results. Most B2B telemarketing companies in Surrey specialize in a particular sector, and if you choose the right one for your needs, then it’s more likely that they will provide you with excellent results in a very short space of time. Don’t just take companies’ word for it, though- ask to see any recent case studies they might have, or even the bios of the telemarketers that will be handling your account. That way, you can be sure you will be getting the right results for your business.
You should also consider not only how much you want to spend on B2B telemarketing, but how you want to spend. Telemarketing companies generally offer one of two pricing structures: a commission-based structure, where you pay based on the number of leads generated, and a fixed-fee structure, where you pay a predetermined amount. The latter is much easier to budget for, since you know exactly how much you will be spending on telemarketing on a month-to-month basis. They also tend to offer more focused leads, since there is less pressure on the telemarketers to just bring in as many leads as possible. On the other hand, commission-based companies bring in a lot more leads, the vast majority of which are promising, so they can be just as effective.Whatever method you choose, you should make sure that you’re able to calculate the probable return on investment (ROI) that the company can offer.
Finally, look at the type of reporting the company will be provide. Remember, as a paying customer, you are well within your rights to ask to be kept up to date at every step. A professional report won’t just be an informal summary of the telemarketers’ work though- instead, it will track the number of calls made, as well as the response rate. On top of that, there should be some additional information about promising leads, so that you can decide on the best way forward. A good telemarketing company will work closely with you to achieve the best results- a bad one will just dump all the work on your desk and leave you to sort the good leads from the bad.